Social media influence on the fashion industry has grown over a period of time. Facebook and Instagram dominate the mindset of youth, and their buying decisions. In general, we all try to influence our surrounding with our viewpoint and want to stay aligned with us. And social media is a tool quite handy to do […]
Plus Size Fashion: A Guide to Embracing Diversity and Style
Plus Size Fashion is the new normal in today’s life style. Busy lifestyles and poor eating habits make fitness maintenance challenging. I may sound negative but this is the reality of life these days. If you take 100 people in random you will find only 22 people who are fit and maintain their figure. Believe […]
Embracing Inclusivity and Diversity In Fashion Collection Design
The fashion industry is witnessing a remarkable inclination for embracing inclusivity and diversity. Focusing on promoting a narrow and unrealistic standard of beauty is a past now. Today fashion is more inclusive and focusing on celebrating individuality. And redefining the boundaries of representation. And this gives anoter prospective to creative and tech pack designers to […]
Challenges India faces in Fashion, Apparel and Textile Industry
The Indian fashion industry has the potential to compete with other top countries in the world. However, we often fail to realize our full potential, leading to setbacks. India has several strengths that, if recognized and harnessed, could yield significant results. As an institution and trade, Indian fashion has immense potential, and we have the […]