Brand building is a challenging task and needs much help, especially when starting your brand. And your support is the people with whom you are doing business. They can be your clothing manufacturers, vendors, and customers. But the people closer to you are your customers with whom you interact directly. It’s proven that one happy customer gives you more business than a $1000 Add campaign. Whether building a brand in streetwear fashion, athleisure, or any custom clothing line, you must focus on your USP. So try fusing out your niche and making it your unique selling point.
When promoting your brand, the majority pursue you for paid advertisement. But the truth is, you should only do it when you are fully prepared. You don’t want a customer to bounce back from your landing page or look at your product and bounce. Running ads can be the best thing you can do for your business. It’ll put you and your products in front of people who want to buy them. But the road doesn’t end here. Here is why. The potential customer clicks on the ad and goes to your landing page. If that page does not meet the buyer’s expectations in the ad, they will bounce. So, those who make you believe that paid advertising is the secret believe in an open mind. No amount of advertisement will get you sales if your products do not match the expectations.
Creating a market for your product depends on how you want to present it. You have to be convincing on your USP. There is a thin line between persuading your customers to help and making them biased. People hate being sold to because they don’t want to buy stuff; they want to improve their lives. And whatever they buy is merely a means to an end. So, before making any product, you must determine a unique need and design your product accordingly. If your products address your customer’s needs, they come to you.
Brand identity building no doubt takes more effort than other business functions. Moreover, there is no set process for it. So, you have to act as the market behaves. For some, it is a cakewalk, but for some, it is climbing the mountain. We offer services suitable for startup apparel brands. The solution for the small players comes in many forms. Low MOQ clothing manufacturing, affordable tech pack design service, and many more services. We also partner with many social media aggregators, influencers, and bloggers.
With Years of consulting experience with clothing brands, We know the pain areas. And we know exactly what it takes to build a brand from scratch. Although we don’t guarantee that we will solve all your difficulties. Yet we have something to offer that can ease your business establishment process. If you consider this to be two sides of a coin, one side is design, production, and logistics. We extend our support completely with our one-stop solution. You don’t have to keep sourcing. We do it for you and ensure you get the best products to sell so you can focus 100% of your time on building your marketing infrastructure.
Consistent growth is an essential aspect of a growing brand, especially an apparel brand. Your brand image and value are based on the steady rate at which you are growing. There are two ways to measure brand consistency.
- What are your sales volume and average rates of your products, and what is the point of sale location?
- How consistent are you in bringing in your products? In other words, how often do you drop your collection in a particular period of time?
So, to build and grow an apparel brand, creating a brand identity requires consistency. You need to penetrate your sales efforts and introduce your products regularly. This is a continuous process that requires a consistent approach. It is a team effort that needs to partner with tech pack designers and clothing manufacturers.
For a startup, dropping your collection at a regular interval is essential. As long as you drop new styles into your collection, it will give your customers a reason to return to your store. Nothing is worse than going silent for months and posting a few days before release. No one should expect a startup brand to drop regularly, but an estimate is excellent. In other words, dropping regularly makes your customers stick to you. And you are more likely to get customers added to your sales channel. But, dropping a collection once in you cannot keep those customers.
Now, giving advice is easy, but when it comes to executing it, there are many constraints: the availability of funds, your profit margin, sales, and operational and logistics limitations. No matter what, you have to check your financial viability before you take any further steps. Based on that, you have to make your decision.
The best way to move forward is by preparing your designs and tech packs. You can move forward once you have a suitable vendor and think you can invest in production. Negotiate with your vendor about MOQ and the cost/piece for each style before placing an order. You can better negotiate with the vendor if you have the tech packs ready. A vendor gives more importance to well-prepared people. And most vendors do not entertain people who do not have tech packs for quotes. So, think twice before approaching a clothing manufacturer because your first impression counts.
You can tie up with a fashion design studio to prepare your collection and tech packs. If that is expensive, you can otherwise source a freelance fashion designer. Ensure he has industry experience in any quality apparel production unit when you do it. This helps understand if he/ she has worked on the floor and understands the techniques. The designer should have expertise in garment fit technique and body fit measurement. Many good tech pack design service providers can give you complete end-to-end solutions. You can take the help to get the tech packs done. You are prepared for clothing manufacturing once you are ready with tech pack design.
As a clothing startup, drop each quarter to let your customers know you are in business. It is essential to make yourself in the picture and be in the minds of your customers. This will help customers see you are serious about business and take you seriously. Figure out how to streamline your operation’s supply chain and get steady sales. This is possible if you follow the process. Have a constant business relationship with a tech pack designer and clothing manufacturer.
Moreover, you have to stick to them for a more extended period. This will improve trust, reduce costs, and streamline your back-end operation. The smoother your back-end operation, the more time you can focus on sales and other aspects of your business.
It is always better to drop one or two styles every month than drop the entire collection once. So, when planning your collection, start with five styles and then move on with one or two styles every month or two. The first drop is difficult to introduce, and your operation gets easier with every drop. So, you can take your time to source the right tech pack designer and manufacturer. Once comfortable with the team, you can focus on sales and marketing. If you go with simple styles, you can take the service from the tech pack template store for your tech packs. Tech Pack Template is an online store selling tech packs of generic styles and size charts. Browse through the styles and pick your styles from the wide range of collections. You will get the tech packs that have undergone several testing processes for perfection.
Fashion brands constantly need technical designers and clothing manufacturers for regular collection drops. We at Fashion Studio Urban Purple offer end-to-end apparel design and production support to brands worldwide. Our service includes clothing design, tech pack design, sample development, and clothing manufacturing service. The whole idea is to support apparel brands with our end-to-end supply chain. Check out our affordable apparel design and manufacturing package for new and start-up fashion labels.