Branding and Brand Management are tough, especially for startups in the ocean of big fish in the market. Starting a brand is challenging, especially in the saturated market of streetwear fashion. These days a lot of young designers take a shot at building their streetwear fashion brand. And they soon realize that creativity is not all that makes a brand great. You need more than that to make the brand gain some customers and support. The physical design of a style is not all that makes a brand great in an overly saturated market. You need to address the demand of the market in terms of fabric, functionality, fit, and look. There is a growing demand for attention these days. Nobody wants to promote your brand name with a t-shirt or any style for that matter. Unless you have something unique to offer, you will not gain the attention no matter what. Only great graphics or artwork are not going to solve the purpose.
How to Get a Higher Return on Investment Through Focused Branding and Brand Management
Starting a brand means that you are entering into a business and you want to get a higher return on investment. Manufacturers value their time and resources to ensure their profitability. And to make sure they take up orders from client who are serious and particular in their approach. So, if you approach a factory, with a vague design idea of what you want, you are most likely doing yourself damage. Above all, you are damaging your relationship with the supplier forever. So, you should be ready with your fashion tech pack specifications and details to approach a clothing manufacturer.
The starting point for a brand is by articulating ideas through fashion illustrations. If you are a designer or artist you have an advantage. However many brand owners enter the field of fashion with no prior knowledge or experience. For them the starting point should be to get to know where to start what should be the size of their collection and what it should look like. To reach to this point the best way is to do some research with a direction. There is an excellent article written in “How to Give your Style Idea a Shape“. This is a must-read recommendation for those who want to start their brand and build their first collection.
Virtual Fashion is the way forward when it comes to optimizing return on investment in the fashion industry. Brands can use virtual 3D images for showcasing their collection linesheet with different buyers. This helps reduce the cost of sending physical samples and expensive meetings.
Our Role as Technical Design and Fashion Branding Consultant
We filter our clients in our way and choose whom we should be working with. This depends on the intention of the client to come to us. We strongly believe that if we need our customers they also need to do business with somebody. This must create a healthy environment for both the vendor and the client. And this is the first step to making the working environment smooth and enjoyable. We try to support our clients in every aspect of their business. Be it through our Investor relations or our connections and contacts. As a fashion tech pack design studio, we feel if our client grows we grow as a studio and partner. So if any client wants to work with us gets an extra advantage.
Brands We Choose to Work With
We must know the idea and inspiration behind your apparel brand and your USP for building this brand. As a fashion studio, our main priority is to figure out whether you are a long-term business or just doing it as fun. We do not want one-timers to come to us but rather those who believe in what they do and pursue it for a longer period. We believe it is always better to work with serious clients even if they are fewer. Running behind every business is our business motivation. As a technical design and branding partner we seek long-term association. It’s always better to work with serious clients even if they are few rather than running behind anyone and everyone.
In the saturated market of streetwear fashion, establishing a brand is not easy. You need more than just creative flair to establish a brand. And you certainly need support from your factors like design partners, and clothing manufacturers. Rising above the competition involves addressing fabric, functionality, fit, and overall market demand. You need more than a creative vision. A strategic approach to investment, branding, and brand management. Here we come as a support. We are a team of technical designers and manufacturers who support startups. As a company, we also have an e-commerce platform where you can buy ready fashion design templates. With those templates, you can add your graphics and artwork vectors and send them to factories. Collaborating with vendors needs a well-defined approach. This reflects your commitment and seriousness. So wait no more and click the links we provide on this post to reach out to us.