Branding and Brand Management are tough, especially for startups in the ocean of big fish. Starting a brand is challenging, especially in the saturated market of streetwear fashion. These days, many young designers are taking a shot at building their streetwear fashion brands. And they soon realize that creativity is not all that makes a brand great. It would help if you had more than that to make the brand gain customers and support. The physical design of a style is not all that makes a brand great in an overly saturated market. It would help if you addressed the market’s demand regarding fabric, functionality, fit, and look. There is a growing demand for attention these days. Nobody wants to promote your brand name with a t-shirt or any style. Unless you have something unique to offer, you will not gain the attention no matter what. Only great graphics or artwork are not going to solve the purpose.
How to Get a Higher Return on Investment Through Focused Branding and Brand Management
Starting a brand means that you are entering into a business and want a higher return on investment. Manufacturers value their time and resources to ensure their profitability. And to make sure they take up orders from client who are severe and particular in their approach. So, if you approach a factory with a vague design idea of what you want, you will most likely damage yourself. Above all, you are damaging your relationship with the supplier forever. So, you should be ready with your fashion tech pack specifications and details to approach a clothing manufacturer.
The starting point for a brand is by articulating ideas through fashion illustrations. If you are a designer or artist, you have an advantage. However, many brand owners enter the field of fashion with no prior knowledge or experience. For them, the starting point should be to get to know where to start, the size of their collection, and what it should look like. To reach this point, the best way is to research with a direction. You can read this article for insight into “How to Give Your Style Idea a Shape.“ This is a must-read recommendation for those who want to start their brand and build their first collection.
Virtual fashion is a way to optimize return on investment in the fashion industry. Brands can use virtual 3D images to showcase their collection line sheets to different buyers, reducing the cost of sending physical samples and expensive meetings.
Our Role as Technical Design and Fashion Branding Consultant
We filter our clients in our way and choose whom we should be working with. This depends on the intention of the client to come to us. We strongly believe that if we need our customers, they must also do business with somebody. This must create a healthy environment for both the vendor and the client. This is the first step in making the working environment smooth and enjoyable. We try to support our clients in every aspect of their business. Be it through our Investor relations or our connections and contacts. As a fashion tech pack design studio, we feel that if our clients grow, we grow as studios and partners. So if any client wants to work with us gets an extra advantage.
Brands We Choose to Work With
We must know the idea and inspiration behind your apparel brand and your USP for building this brand. As a fashion studio, our main priority is to figure out whether you are a long-term business or just doing it as fun. We do not want one-timers to come to us but rather those who believe in what they do and pursue it for a more extended period. We believe working with serious clients is always better, even if they are fewer. Running behind every business is our business motivation. As a technical design and branding partner, we seek long-term association. It’s always better to work with serious clients, even if they are few, rather than running behind anyone and everyone.
Establishing a brand in the saturated streetwear fashion market is not easy. You need more than just creative flair to develop a brand. It would help if you had support from design partners and clothing manufacturers. Rising above the competition involves addressing fabric, functionality, fit, and overall market demand. Having more than a creative vision would be best—a strategic approach to investment, branding, and brand management. Here we come as a support. We are a team of technical designers and manufacturers who support startups. As a company, we also have an e-commerce platform where you can buy ready fashion design templates. You can add your graphics and artwork vectors with those templates and send them to factories. Collaborating with vendors needs a well-defined approach. This reflects your commitment and seriousness. So, wait no longer and click the links in this post to contact us.