Brand Building is a tough task and needs a lot of helping hand especially when you are starting your brand. And your support are the people with whom you are doing business with. They can be your clothing manufacturers, vendors and customers. But the people closer to you are your customers with whom you interact directly. Its proven that one happy customer gives you more business than a $1000 Add campaign.
When it comes to promoting your brand, majority pursue you for paid advertisement. But the truth is, you should only do it when you are fully prepared. You don’t want a customer bounce back from your landing page or look at your product and bounce. Running ads can be the best thing you do for your business. It’ll put you and your products in front of people that want to buy them. But the road doesn’t end here. Here is why. Potential customer clicks on the add and go to your landing page. If that page does not meet the expectation the buyer seen in the add, they will bounce. So, those who make you believe that paid advertising is the secret, believe in an open mind. No amount of advertisement will get you sales if your products do not match the expectation.
Creating a market for your product depends on how you want to present your product in the market. You have to be convincing on your USP. There is a thin line between persuading your customers to help and making them bias. People hate being sold to, because they just don’t want to buy stuff, they want to make their lives better. And whatever they buy is merely a means to an end. So, before you start making any product you must figure out an unique need and design your product accordingly. If your products are addressing your customers need they come to you.
Brand identity building no doubt takes more effort than other business functions. Moreover, there is no set process for it. So, you have to act as the market behaves. For some its a cake walk but for some it is climbing the mountain. We offer service suitable for startup apparel brands. The solution for the small players comes in many form. Low MOQ clothing manufacturing, affordable tech pack design service and many more services. Apart from this we partner with many social media aggregators, influencers and bloggers.
With Years of consulting experience, with clothing brands, We know the pain areas. And we know exactly what it takes to build a brand from scratch. Although we don’t guarantee to solve all your difficulties. Yet we have something to offer that can ease your business establishment process. If you consider this as two sides of a coin where one side is design, production and logistics. We extend our support completely with our one stop solution. You don’t have to keep sourcing. We do it for you and make sure you get the best products to sale. So that you can focus 100% of your time in building your marketing infrastructure.
Consistent growth is important aspects of a growing brand. So is in case of an apparel brand. Your brand image and value is seen based on steady and at what rate you are growing. And there are two aspects to measure brand consistency.
- Is your sales volume and average rates of your products, and the point of sale location.
- How consistent you are in bringing in your products. In simple words how often you are dropping your collection in a particular period of time.
So, to build and grow an apparel brand and building a brand identity needs this consistency. You need to penetrate your sales efforts and introduce your products in a regular basis. This is a continuous process and needs a consistent approach. This is a team effort needs to partner with tech pack designer and clothing manufacturer.
For a startup it is important to drop your collection on a regular interval. As long as you drop new styles to your collection it will give a reason for your customer to come back to your store. There’s nothing worse than going silent for months, then posting a few days before release. No one should be expecting a startup brand to be dropping on a regular basis, but an estimate is nice to have. In other words dropping on a regular basis gives a reason for your customers to stick to you. And you are more likely to get customers added to your sales channel. But, if you are dropping a collection once in a you cannot keep those customers.
Now giving advice is easy but when it comes to executing it there are many constraints. Availability of funds, your profit margin, sales and operational and logistics limitations. No matter what, you have to check your financial viability before you take any further step. And based on that you have to take your decision.
The best way to move forward is by keeping your designs and tech packs ready. Once you have a suitable vendor and you think you can invest on production, you can move forward. Negotiate with your vendor about MOQ and cost / piece for each style before you place order. If you have the tech packs ready you are in a better position to negotiate with the vendor. A vendor gives more importance to people who are well prepared. And most vendors do not entertain people who do not have tech packs for quote. So, think twice before approaching a clothing manufacturer because your first impression counts.
You can tie up with a fashion design studio to prepare your collection and tech packs. If that you find expensive, you can otherwise source a freelance fashion designer. And when you do it make sure he has Industry experience in any quality apparel production unit. This helps understand if he/ she has worked on the floor and understand the techniques. The designer should have expertise in garment fit technique and body fit measurement. There are many good tech pack design service providers who can give you complete end to end solution. You can take the help to get the tech packs done. Once you are ready with tech pack design you are good to go for clothing manufacturing.
As clothing startup, drop each quarter to let your customer know you are in business. It is important to make yourself in the picture and be in the mind of your customers. This will help customers know that you are serious in business and take you seriously. Figure out how you can streamline your operation supply chain and get a steady sales. This is possible if you follow the process. Have a constant business relation with a tech pack designer and clothing manufacturer. Moreover, you have to stick to them for a longer period. This will improve trust level, reduce cost and streamline your back end operation. The more smooth your back end operation the more time you can focus on sales and other aspects of your business.
It is always better to drop one or two styles every month than dropping entire collection once. So, when you are planning your collection start with 5 styles and then move on with one or two styles every month or two. First drop is difficult to introduce and with every drop your operation gets easier. So, you can take your time to source the right tech pack designer and manufacturer. Once you are comfortable with team you can focus on sales and marketing. If you are going with simple styles you can take the service from tech pack template store for your tech packs. Tech Pack Template is an online store selling tech packs of generic styles and size chart. Browse through the styles and pick your styles from the wide range of collection. You will get the tech packs that are gone through several testing process for perfection.
Fashion brands constantly need technical designer and clothing manufacturer for regular collection drops. We at fashion studio urban purple offer end to end apparel design and production support to brands across the world. Our service includes clothing design, tech pack design, sample development and clothing manufacturing service. The whole idea is to support apparel brands with our end to end supply chain. Check out our affordable apparel design and manufacturing package that we are offering for new and start-up fashion label.