The Indian fashion industry has the potential to compete with other top countries in the world. However, we often fail to realize our full potential, leading to setbacks. India has several strengths that, if recognized and harnessed, could yield significant results. As an institution and trade, Indian fashion has immense potential, and we can dominate […]
Brand Building : Basics of Brand Building and Brand Identity
Brand Building is a tough task and needs a lot of helping hand especially when you are starting your brand. And your support are the people with whom you are doing business with. They can be your clothing manufacturers, vendors and customers. But the people closer to you are your customers with whom you interact […]