Independent designer brands play a pivotal role in shaping trends and pushing boundaries. With their creativity and innovation, Independent designer brands give something refreshing. However, their journey in the field of business comes with a fair number of hurdles. The competitive fashion world throws many challenges, but the numbers and growth give hope. Addressing sustainability […]
Archives for December 2023
Influence of Streetwear on Contemporary Fashion Trends
The impact of street style and streetwear on today’s fashion landscape is undeniable. In the dynamic fashion world, trends are rooted in runways and streets. Streetwear appeals to the masses with individuality, self-expression, and a sense of uniqueness. Streetwear as a new norm of fashion trend has significantly shaped contemporary fashion trends. Today, social media […]
Fashion Entrepreneurship: Success Factors and Challenges
Critical Success Factors and Challenges for Emerging Designers Fashion Entrepreneurship is a salty stuff. It’s complex, demanding, and challenging, and at the same time, it’s gratifying if you get a success. There is an old proverb, “The First Penny is more difficult to earn than the next million.” This fits just right when it comes […]
The Role of Fashion Illustrations in The Design Process
Fashion illustration in fashion refers to the visual representation of an attire. This conveys the shape and fall of the garment and drowns on a paper or canvas. The aim is to communicate the design idea and overall garment detailing. This is a valuable tool to convey your style idea for further processing your silhouette. […]
Branding and Brand Management: Tips for Fashion Startups
Branding and Brand Management are tough, especially for startups in the ocean of big fish. Starting a brand is challenging, especially in the saturated market of streetwear fashion. These days, many young designers are taking a shot at building their streetwear fashion brands. And they soon realize that creativity is not all that makes a […]