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December 11, 2023 by sashipie

Fashion Entrepreneurship: Success Factors and Challenges

Fashion Entrepreneurship and Collection PLanning

Critical Success Factors and Challenges for Emerging Designers Fashion Entrepreneurship is a salty stuff.  It’s complex, demanding, and challenging, and at the same time, it’s gratifying if you get a success. There is an old proverb, “The First Penny is more difficult to earn than the next million.” This fits just right when it comes […]

December 7, 2023 by sashipie

Branding and Brand Management: Tips for Fashion Startups

Branding and Brand Management

Branding and Brand Management are tough, especially for startups in the ocean of big fish. Starting a brand is challenging, especially in the saturated market of streetwear fashion. These days, many young designers are taking a shot at building their streetwear fashion brands. And they soon realize that creativity is not all that makes a […]

June 7, 2022 by sashipie

Brand Building : Basics of Brand Building and Brand Identity

Brand Identity and Brand Building

Brand building is a challenging task and needs much help, especially when starting your brand. And your support is the people with whom you are doing business. They can be your clothing manufacturers, vendors, and customers. But the people closer to you are your customers with whom you interact directly. It’s proven that one happy […]

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